THE NOW – ‘Too Hot To Handle’ – The Debut Album Out Now

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Vibrant, head turning and attention grabbing rockers The Now are proud to unleash from the shackles their much awaited and highly dynamic debut album ‘Too Hot To Handle’ available now on CD/vinyl and all digital platforms via Trew Music, HERE.

“We’ve been really inspired by some of the brave stories told by people who have suffered from mental health.” Opening up the charismatic and engaging frontman Shane Callaghan says of the theme of the title track, “We all read some remarkable stories during men’s mental health week and still continue to read about the stresses that people can come under and we thought there’d be nothing better than writing a song about it and pulling in a collection of our experiences and stories in life so far across our debut.”

The album title track opens and is swiftly followed by balls to the wall ‘Devil Inside Me’…with this hard hitting one-two they map out their clear intent to entertain, inspire and incite powerful emotions from the off. Highlighting the sonic breadth of the bands sound, the sweeping ballad ‘Live And Die’ and the epic ‘Time Is Over’ are juxtaposed by the swirling ‘Girl You Got Me’ and the defiant anthem ‘Get Out’ which reflects upon some of the nefarious characters that can be met along the way. “It’s a safe bet to say that we have something for everyone and we’ve all been through difficult times in our lives – from emotional break ups, to the ever changing transitions we face and obviously the challenges of losing people close to us. We want to take our fans and new listeners on a journey and to pull out their own meaning for themselves from each of our songs.” This is apparent in the impactful and striking new video of ‘Truth Always Comes Out In The End’ which highlights the story behind the song and etches a mark on the viewer.

Hailing from South Wales UK, the energetic 4 piece are made up of Shane (lead vocals/guitar), Callum Bromage (guitar/vocals), Jay Evans on (bass/vocals), Will Scott (drums), as a live band they ensure that not only will you see one of the best shows around, there’s a place for you to escape the mundane fallacies of day to day life and to be part of something bigger than you can imagine. Their hooky, instantly relatable music has been featured as a Planet Rock Track of The Week, on ITV, BBC Radio 2 Johnnie Walker Show, Sky Sports to name a few. The stunning debut was recorded at the highly renowned Real World Studios and produced by Grammy Award winning Oli Jacobs, (Peter Gabriel, The 1975).

Having supported Reef, Florence Black and shared the stage with heroes in Placebo, Noel Gallagher, Frank Carter and The Rattlesnakes, in addition to a rapturous reception at The Isle of Wight Festival and a fantastic ovation at Planet Rockstock they are on a mission to leave no head left unturned. The year ahead is finely poised with their headline album launch show at O2 Academy 2 Islington March 7 and two special shows opening for the legendary Feeder in Bristol and Cardiff the following nights. A local in-store appearance Saturday March 2 at The Second 45 Llanelli, Station 18 Festival Hangar 18 Music Venue Swansea follows and ventures to Europe to be announced.

“We believe ‘Too Hot To Handle’ really showcases our diverse range of writing and sound, we’re not to be pigeonholed into one way stylistically! Ultimately you can be who you want to be, make the music you believe in and you shouldn’t care what anyone says about what you choose to do in life as it’s simply too short.” Join The Now and live in the moment.

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