SARI SCHORR SIGNS WITH ARTONE LABEL GROUP / PROVOGUE

Sari Schorr has signed a recording agreement with Artone Label Group / Provogue. For years, Schorr has been building a global career on the road, first as back-up singer, and later as a bona fide headliner. This year alone, she will stage a hundred performances across The U.K. and Europe. Her debut on Artone Label Group / Provogue will come this Fall timed to a long three month tour of Europe that takes her to most countries across the continent.
 
The release coming later this year will be the singer’s third solo album.  Legendary Producer Mike Vernon came out of retirement to record her debut album in 2018, following close to twenty years of building notoriety as a globally recognized vocalist.  Throughout that period of time, alongside tireless activities on the road, she committed a significant amount of her time and energy to humanitarian efforts in India and Haiti.

Prior to meeting Vernon, she had been touring with Joe Louis Walker. Her interests in immersing herself in the Blues brought her to an event being staged by the Blues Foundation in Memphis. Over the course of that week, she was a guest artist during a performance at the New Daisy Theater, where Vernon was present. He was in town having won Producer of the Year at that year’s Blues Foundation annual event, and the relationship that began that year continued to grow throughout the remainder of his life.
 
Their relationship yielded her debut titled A Force of Nature. Her second release, Never Say Never, was released in 2019. That album was a collaboration with her songwriting partner and producer Henning Gehrke. She followed with Live In Europe in 2020. In 2023, she gained notoriety as the vocalist on Robin Trower’s Joyful Sky release. The experience yielded her introduction to the executives she has now chosen to be in business with as she looks forward to the next chapter in her broadening career as she approaches the release of her third solo album.
 
Schorr shares, “To be welcomed into a label family alongside so many talented artists I deeply respect is something I’m truly grateful for. My experience with Joyful Sky showed me firsthand how much this label believes in and supports its artists. I’m excited to share this journey with people I admire, trust, and genuinely enjoy working with.”
 
Label Owner Ed van Zijl offers, “Sari Schorr is a powerhouse artist with a incredible voice. We’re proud to welcome her to Provogue and excited for the journey ahead.”
 
When it comes to the Producers of this album, Jamie Walker and Luke Paget, she states, “They are incredibly talented, humble producers and songwriting partners. They enabled me to deliver my vision with complete artistic freedom. Being so enthusiastic with the ideas being put forth, I was inspired to step beyond the familiar, into that space where the best ideas seem to find you. I’m incredibly proud of what we’ve created together, and I can’t wait for the world to hear it.”

Neil Fairclough, touring bassist for Queen and Adam Lambert, who joined Sari for performances in Spain this past week shares, “I don’t know if I have ever seen the emotional response from audience I witness when Sari takes the stage. Her songs of resilience and freedom, and her restless pursuit of excellence she carries forward is one of the most powerful audience / entertainer dynamics I’ve ever witnessed.”
 
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